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ASOPROGUAN

This page is a translation from Spanish, ASOPROGUAN's original language. It may contain errors or nuances lost in translation; in case of doubt, the Spanish text prevails.

Freshly harvested soursop in a grower’s hands

Imbabura and Carchi · Ecuador

Soursop with natural goodness

From our farming roots we grow with ancestral knowledge, respect for the land and responsible practices.

20 founding growers
founding growers
6 export markets
export markets
5 products from the territory
products from the territory
2 provinces: Imbabura and Carchi
provinces: Imbabura and Carchi
Soursop orchard in Imbabura Hand-picking the fruit Growers of the association

Who we are

Asociación de Productores de Guanábana del Norte

Imbabura and Carchi, in northern Ecuador

A community organisation that transforms the lives of families in northern Ecuador through growing, processing and marketing premium soursop and other agricultural products.

«Premium soursop with a community spirit, for the world»

Get to know the association

How we work

From the field to the market, without losing the origin

  • Ancestral knowledge

    Growing with inherited practices and respect for the land, in the hands of farming families.

  • Premium standard

    Quality and food safety across every process, at the level international markets demand.

  • Community spirit

    Fair distribution of benefits, with the inclusion of young people and women.

  • Direct trade

    Partnerships without middlemen with distributors and consumers at home and abroad.

International presence

Our fruit reaches demanding markets

We export to markets that look at quality closely, and they recognise us for it: for the origin, the traceability and the story behind every box.

Hand-picked at peak ripeness, individually wrapped and cold chain all the way to destination.

  • France
  • Italy
  • Germany
  • Spain
  • Canada
  • Netherlands
  • Local market

Growing

Our story

  1. Founding 2018

    Twenty growers from Imbabura and Carchi found ASOPROGUAN to drive sustainable development from the countryside.

  2. Training 2018-2019

    Training begins with national and international specialists, building collective knowledge in soursop production.

  3. Institutional support 2019-2022

    Technical and productive strengthening with FIEDS, CODESPA, Amazónica Premium, the Prefecture of Imbabura, CREA, FEDEFRUNOR, MAG and MIPRO, among others.

  4. Premium soursop 2020-2023

    National and international sales expand, consolidating the brand and its community value.

  5. Added value 2023

    Products with added value are developed — wine, pulp and leaves for infusions — widening the opportunities of the producing families.

  6. Today 2025

    ASOPROGUAN is today a model of community organisation driving sustainable development in northern Ecuador.

«I am part of the fourth generation of Helados Rosalía Suárez, a tradition born in Ibarra and still alive today at the Equator line with our paila ice creams. For us the quality of the raw material is sacred, and that is why we choose soursop from Imbabura.»
José Cabezas Customer and owner of Helados Rosalía Suárez

Building a leading organisation, from the field

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